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Waist Deep Fishing


Sales are the driving force of our business. Our team of road warriors are always on the go - cultivating strong relationships with existing customers, driving brand awareness, and identifying new customer prospects. We strive to be the go-to for all our dealer’s outdoor needs and experts on all company product lines.

Based in major metropolises across Canada they are readily available to all dealers in their territory by phone, email or face-to-face. Committed to being on the road and in our customer’s stores, we pride ourselves on not only being a resource for product, but in helping grow our customer’s businesses’.


As the face of our manufacturers, we are always looking for new and efficient ways to supply our vendors with the information they require to provide their customers with the best products available.

To do that we have a multi-level plan in place to ensure that our dealers are in the know and prepared to exceed the public’s expectations of our products. We assist with social media marketing, rebates and flyer/sale marketing. 


We work closely with all levels of business to strategically plan for the year’s buying cycles. We offer order support, as well as strategic purchasing suggestions to ensure the maximum results for our vendor, as well as our dealers.


Distributors play a major role in the servicing of our dealers. While many of our dealers choose to buy direct, supporting the dealers who purchase through a distributor is equally important. Ensuring that the distributors have up-to-date listings, correct pricing and any Additional support they require are critical to our (and their) success. Our ongoing relationships with distributors allow us to ensure that new items are consistently being added and both new and popular items are being promoted.

Another layer of our business is distribution, as we operate as the Canadian distributor for a number of factories. 

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